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Case
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Reference no. PSG0127
Subject category: Strategy and General Management
Authors: Amit Garg (Indian Institute of Management Ahmedabad (IIMA)); Kiran Medicherla (Indian Institute of Management Ahmedabad (IIMA)); Shrey Agrawal (Indian Institute of Management Ahmedabad (IIMA)); Arushi Jamar (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2018
Length: 19 pages
Data source: Field research
Topics: Renewable energy; Solar power; Expansion strategy; Energy technology
Share a link: https://casecent.re/p/159801
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Abstract

Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus Solar has to deal with these challenges to ensure faster growth. He is analysing various options such as expanding the market to include customers who may not be as credit worthy, expanding to foreign geographies, diversification into providing energy efficiency and other services, and entering other markets such as Renewable Energy Certificates, carbon trading, etc.

Time period

The events covered by this case took place in 2017.

Geographical setting

Region:
Asia
Country:
India

Featured company

Amplus Solar
Teaching note
-
Reference no. PSG0127TN
Subject category: Strategy and General Management
Authors: Amit Garg (Indian Institute of Management Ahmedabad (IIMA)); Kiran Medicherla (Indian Institute of Management Ahmedabad (IIMA)); Shrey Agrawal (Indian Institute of Management Ahmedabad (IIMA)); Arushi Jamar (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2018
Length: 3 pages
Data source: Field research
View full details

About

Abstract

Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus Solar has to deal with these challenges to ensure faster growth. He is analysing various options such as expanding the market to include customers who may not be as credit worthy, expanding to foreign geographies, diversification into providing energy efficiency and other services, and entering other markets such as Renewable Energy Certificates, carbon trading, etc.

Settings

Time period

The events covered by this case took place in 2017.

Geographical setting

Region:
Asia
Country:
India

Featured company

Amplus Solar

Related

Teaching note
-
Reference no. PSG0127TN
Subject category: Strategy and General Management
Authors: Amit Garg (Indian Institute of Management Ahmedabad (IIMA)); Kiran Medicherla (Indian Institute of Management Ahmedabad (IIMA)); Shrey Agrawal (Indian Institute of Management Ahmedabad (IIMA)); Arushi Jamar (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2018
Length: 3 pages
Data source: Field research
View full details