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Note
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Reference no. 9A94M014
Published by: Ivey Publishing
Originally published in: 1994
Version: 2000-02-11
Length: 21 pages
Data source: Field research

Abstract

This note examines an industry that is losing its competitive advantages due to globalization. Suitable for use in a section of an international strategy/business policy course which introduces the topic of industry analysis. It is intended to be used as an application of Michael Porter''s ''Five Forces Model'', where students are asked to determine the attractiveness of an industry and its ultimate profit potential. Because pewter design, product and sales occur in an international value chain, this case can also be used in an international management course. There is a simplified Chinese version available ''9A94M014''. There is a Taiwan-Traditional Chinese version available ''9A94MT14''.
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About

Abstract

This note examines an industry that is losing its competitive advantages due to globalization. Suitable for use in a section of an international strategy/business policy course which introduces the topic of industry analysis. It is intended to be used as an application of Michael Porter''s ''Five Forces Model'', where students are asked to determine the attractiveness of an industry and its ultimate profit potential. Because pewter design, product and sales occur in an international value chain, this case can also be used in an international management course. There is a simplified Chinese version available ''9A94M014''. There is a Taiwan-Traditional Chinese version available ''9A94MT14''.

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