Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-11
Length: 21 pages
Data source: Field research
Share a link:
https://casecent.re/p/15982
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This note examines an industry that is losing its competitive advantages due to globalization. Suitable for use in a section of an international strategy/business policy course which introduces the topic of industry analysis. It is intended to be used as an application of Michael Porter''s ''Five Forces Model'', where students are asked to determine the attractiveness of an industry and its ultimate profit potential. Because pewter design, product and sales occur in an international value chain, this case can also be used in an international management course. There is a simplified Chinese version available ''9A94M014''. There is a Taiwan-Traditional Chinese version available ''9A94MT14''.
About
Abstract
This note examines an industry that is losing its competitive advantages due to globalization. Suitable for use in a section of an international strategy/business policy course which introduces the topic of industry analysis. It is intended to be used as an application of Michael Porter''s ''Five Forces Model'', where students are asked to determine the attractiveness of an industry and its ultimate profit potential. Because pewter design, product and sales occur in an international value chain, this case can also be used in an international management course. There is a simplified Chinese version available ''9A94M014''. There is a Taiwan-Traditional Chinese version available ''9A94MT14''.