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Case
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Reference no. 9A94M015
Published by: Ivey Publishing
Originally published in: 1994
Version: 1996-01-18
Length: 16 pages
Data source: Field research

Abstract

CAE Electronics is a high-tech Canadian company operating in 47 countries world-wide. CAE was in the midst of a bid to build three power plant simulators for the Korean Electric Power Corporation worth about $50 million. The case presents an overview of CAE, its industry, and the Korean context. Allan Abramovitch, manager for Power Plant Simulators, must assess the risk/return trade-offs of the bid, and the implications for CAE''s strategy. The case lends itself to a discussion of the competitive/co-operative aspects of technology transfer. There is a Korean version available ''9A94MK15''.

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Abstract

CAE Electronics is a high-tech Canadian company operating in 47 countries world-wide. CAE was in the midst of a bid to build three power plant simulators for the Korean Electric Power Corporation worth about $50 million. The case presents an overview of CAE, its industry, and the Korean context. Allan Abramovitch, manager for Power Plant Simulators, must assess the risk/return trade-offs of the bid, and the implications for CAE''s strategy. The case lends itself to a discussion of the competitive/co-operative aspects of technology transfer. There is a Korean version available ''9A94MK15''.

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