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Case
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Reference no. 9A93A005
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1993
Version: 1998-06-04
Length: 7 pages
Data source: Published sources

Abstract

Albright & Wilson Americas is a phosphate manufacturer. They have information that urban phosphates are no longer the problem they were in the 1960s and 1970s. The introduction of Loblaws'' ''phosphate free'' detergent, has created a concern that it, and possible competitive entries, will create even more negative attitudes towards phosphates. They are trying to decide what actions, if any, they can take to bring more current information about phosphates and their substitutes to the public. There is a simplified Chinese version available ''9A93AC05''. There is a Taiwan-Traditional Chinese version available ''9A93AT05''.
Location:
Size:
Large

About

Abstract

Albright & Wilson Americas is a phosphate manufacturer. They have information that urban phosphates are no longer the problem they were in the 1960s and 1970s. The introduction of Loblaws'' ''phosphate free'' detergent, has created a concern that it, and possible competitive entries, will create even more negative attitudes towards phosphates. They are trying to decide what actions, if any, they can take to bring more current information about phosphates and their substitutes to the public. There is a simplified Chinese version available ''9A93AC05''. There is a Taiwan-Traditional Chinese version available ''9A93AT05''.

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Location:
Size:
Large

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