Airtech Limited - The Case Centre

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Case

Reference no. 9A93A008

Subject category: Marketing

Authors: John Hulland; Robert EM Nourse

Published by: Ivey Publishing

Originally published in: 1993

Version: 2002-06-06

Length: 12 pages

Topics: Industrial marketing; Product management; Marketing management; Pricing

Share a link: https://casecent.re/p/15988

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Abstract

George Patrick, president of Airtech Limited, is faced with both severe competition and under-utilization of the company''s manufacturing capacity. He is considering a number of options, including a complete departure from the manufacturing business.

Location:

Canada

Industry:

Machinery except electrical