Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-03-01
Length: 35 pages
Data source: Published sources
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Abstract
The owners of Autocars North was considering the future of his Toronto automobile dealership, Autocars North. In particular, he wondered about changing its nameplate from Volkswagen to Mazda. Over the past five years, Mazda and Autocars North had discussed possible deals, but they had never come to an agreement. Mazda Canada had recently approached him with a new proposal which would involve transforming the current location of his Volkswagen/Audi dealership into a Mazda dealership by early August. Further negotiations with Mazda were scheduled for later in the week.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-12-03
Length: 11 pages
About
Abstract
The owners of Autocars North was considering the future of his Toronto automobile dealership, Autocars North. In particular, he wondered about changing its nameplate from Volkswagen to Mazda. Over the past five years, Mazda and Autocars North had discussed possible deals, but they had never come to an agreement. Mazda Canada had recently approached him with a new proposal which would involve transforming the current location of his Volkswagen/Audi dealership into a Mazda dealership by early August. Further negotiations with Mazda were scheduled for later in the week.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-12-03
Length: 11 pages