Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2017-09-06
Length: 16 pages
Data source: Published sources
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Abstract
This is a Simplified Chinese version. In July 2016, the founder and chief executive officer of Tantan, a Chinese mobile dating application, considered the progress made by his firm since its launch less than a year earlier. Tantan had more than two million active users, yet significant challenges remained. The top management team needed to make several important decisions regarding Tantan's target audience, the positioning of the company, and how best to carve out a viable niche in China's fast-growing and increasingly competitive mobile dating market.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2017-08-14
Length: 9 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2017-09-06
Length: 17 pages
Data source: Published sources
About
Abstract
This is a Simplified Chinese version. In July 2016, the founder and chief executive officer of Tantan, a Chinese mobile dating application, considered the progress made by his firm since its launch less than a year earlier. Tantan had more than two million active users, yet significant challenges remained. The top management team needed to make several important decisions regarding Tantan's target audience, the positioning of the company, and how best to carve out a viable niche in China's fast-growing and increasingly competitive mobile dating market.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2017-08-14
Length: 9 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2017-09-06
Length: 17 pages
Data source: Published sources