Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-03-06
Length: 7 pages
Topics:
Retailing; Small business
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Abstract
Following a store expansion, a small general merchandise retailer has not realized the expected growth in sales volume, and is now, in fact, losing money. He is evaluating his product offerings, service levels, hours, inventory, and pricing, and is trying to decide what he should do next.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-09-07
Length: 11 pages
About
Abstract
Following a store expansion, a small general merchandise retailer has not realized the expected growth in sales volume, and is now, in fact, losing money. He is evaluating his product offerings, service levels, hours, inventory, and pricing, and is trying to decide what he should do next.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-09-07
Length: 11 pages