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Case
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Reference no. IS0136
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2018
Revision date: 27-Feb-2019
Length: 13 pages
Data source: Generalised experience

Abstract

The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data analysis (EDA). The Steaming Mug, a US based hot beverage chain is provided as a context for engaging in a hands-on exploratory data analysis exercise to understand the strengths and weaknesses of the company's operations and performance.

Geographical setting

Region:
Americas
Country:
United States

About

Abstract

The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data analysis (EDA). The Steaming Mug, a US based hot beverage chain is provided as a context for engaging in a hands-on exploratory data analysis exercise to understand the strengths and weaknesses of the company's operations and performance.

Settings

Geographical setting

Region:
Americas
Country:
United States

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