Subject category:
Strategy and General Management
Published by:
Cambridge Judge Business School, University of Cambridge
Length: 6 pages
Data source: Published sources
Abstract
This is part of a case series. The case introduces the challenges facing project managers (in this context, the producers of the British hit movie 'The King's Speech') when filming, marketing and distributing an independent film outside the Hollywood studio system. The case raises important ethical questions, as it reveals and examines the producers' decision to partner with The Weinstein Company (TWC) and Harvey Weinstein, whose misconduct has since led to the #MeToo social movement and to his prosecution for rape and sexual assault. This financing and distribution partnership decision raises numerous grey questions about project managers' financial, practical and ethical priorities and considerations when choosing whom to associate with. The case also analyses production challenges and explores the process of promoting a film on the international film festival circuit and onto a major award season run, ultimately mapping the journey to Oscar and BAFTA artistic success and commercial reward.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2009-2019.Geographical setting
Region:
World/global
Countries:
United Kingdom; Australia; United States
Featured companies
Bedlam Productions
Employees:
2-10
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film production
See Saw Films
Employees:
2-10
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film development and production
The Weinstein Company (TWC)
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film production, finance and distribution
Fox Searchlight Pictures
Employees:
11-50
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film production, finance and distribution
Featured protagonists
- Gareth Unwin (male), Producer
- Iain Canning (male), Producer
- Emile Sherman (male), Producer
- Harvey Weinstein (male), Distributor
About
Abstract
This is part of a case series. The case introduces the challenges facing project managers (in this context, the producers of the British hit movie 'The King's Speech') when filming, marketing and distributing an independent film outside the Hollywood studio system. The case raises important ethical questions, as it reveals and examines the producers' decision to partner with The Weinstein Company (TWC) and Harvey Weinstein, whose misconduct has since led to the #MeToo social movement and to his prosecution for rape and sexual assault. This financing and distribution partnership decision raises numerous grey questions about project managers' financial, practical and ethical priorities and considerations when choosing whom to associate with. The case also analyses production challenges and explores the process of promoting a film on the international film festival circuit and onto a major award season run, ultimately mapping the journey to Oscar and BAFTA artistic success and commercial reward.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2009-2019.Geographical setting
Region:
World/global
Countries:
United Kingdom; Australia; United States
Featured companies
Bedlam Productions
Employees:
2-10
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film production
See Saw Films
Employees:
2-10
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film development and production
The Weinstein Company (TWC)
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film production, finance and distribution
Fox Searchlight Pictures
Employees:
11-50
Type:
Self-owned
Industry:
Cinema
Other keywords:
Film production, finance and distribution
Featured protagonists
- Gareth Unwin (male), Producer
- Iain Canning (male), Producer
- Emile Sherman (male), Producer
- Harvey Weinstein (male), Distributor