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Case
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Reference no. 9A93D001
Published by: Ivey Publishing
Originally published in: 1993
Version: 2010-08-31
Length: 13 pages
Data source: Published sources

Abstract

The University of Western Ontario''s fitness unit coordinator was wondering how to improve the aerobics program. With financial and time constraints, a very seasonal demand pattern, and an entirely part-time staff with relatively short tenure, she wondered how to improve the quality of service, the suitability of classes, the number of classes, and the productivity of program administration. Students have to analyze market survey data and develop a plan of action.
Location:
Size:
Small
Other setting(s):
1992

About

Abstract

The University of Western Ontario''s fitness unit coordinator was wondering how to improve the aerobics program. With financial and time constraints, a very seasonal demand pattern, and an entirely part-time staff with relatively short tenure, she wondered how to improve the quality of service, the suitability of classes, the number of classes, and the productivity of program administration. Students have to analyze market survey data and develop a plan of action.

Settings

Location:
Size:
Small
Other setting(s):
1992

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