Subject category:
Marketing
Published by:
RSM Case Development Centre
Version: September 2018
Length: 13 pages
Data source: Field research
Abstract
'From Village to World' looks at digital fundraising efforts in nonprofit organizations using the case study of SOS Kinderdorpen. In 2017, SOS Kinderdorpen was taking decisive steps to shift their focus classical face-to-face strategies to digital campaigning, as they embarked upon a digital transformation. The aim of this case is to inform solvers of the trends of nonprofit fundraising with a specific focus on the digitalization of donor acquisition. Solving this case requires combining the information presented in the case with knowledge of the psychology of marketing to analyze and evaluate the digital marketing strategies used by SOS Kinderdorpen.
Teaching and learning
This item is suitable for undergraduate courses.Time period
The events covered by this case took place in 2017-2018.Geographical setting
Region:
Europe
Country:
The Netherlands
Featured company
SOS Kinderdorpen
Employees:
51-200
Turnover:
EUR 23,773,269
Type:
Non-profit
Featured protagonist
- Margot Ende- van den Broek (female), Managing Director
About
Abstract
'From Village to World' looks at digital fundraising efforts in nonprofit organizations using the case study of SOS Kinderdorpen. In 2017, SOS Kinderdorpen was taking decisive steps to shift their focus classical face-to-face strategies to digital campaigning, as they embarked upon a digital transformation. The aim of this case is to inform solvers of the trends of nonprofit fundraising with a specific focus on the digitalization of donor acquisition. Solving this case requires combining the information presented in the case with knowledge of the psychology of marketing to analyze and evaluate the digital marketing strategies used by SOS Kinderdorpen.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Time period
The events covered by this case took place in 2017-2018.Geographical setting
Region:
Europe
Country:
The Netherlands
Featured company
SOS Kinderdorpen
Employees:
51-200
Turnover:
EUR 23,773,269
Type:
Non-profit
Featured protagonist
- Margot Ende- van den Broek (female), Managing Director