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The marketing manager of the Victoria, BC branch of this major accounting firm, wondered what action she should take to refocus the firm''s marketing efforts and restart the marketing push. An earlier marketing committee had dissolved three months earlier. Potentially, the firm''s recent move to new offices could provide an impetus for a new thrust. She was considering a number of issues: How should she get partner support? How would marketing fit into the firm''s staff evaluation system? How should marketing efforts and results be measured? The case is suitable for use in courses or modules on the management of services, services marketing, or managing professional services. Students must address the nature of professional service firms and how one might market them.