Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 1999-10-15
Length: 14 pages
Data source: Field research
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Abstract
The son of the founder and owner of Blackshop Bistro (and an employee) had to decide how to respond to his father''s suggestion that the family business relocate to a new commercial building nearby. The fine-dining restaurant had enjoyed great success; however, to achieve its growth objectives and offer the founder''s sons an opportunity, the business must seek alternatives to expand sales. Expansion may ultimately threaten the Bistro''s current strategy and target market. In addition, the move would require significant financial, marketing, and operational changes.
Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 1999-10-15
Length: 15 pages
Data source: Field research
About
Abstract
The son of the founder and owner of Blackshop Bistro (and an employee) had to decide how to respond to his father''s suggestion that the family business relocate to a new commercial building nearby. The fine-dining restaurant had enjoyed great success; however, to achieve its growth objectives and offer the founder''s sons an opportunity, the business must seek alternatives to expand sales. Expansion may ultimately threaten the Bistro''s current strategy and target market. In addition, the move would require significant financial, marketing, and operational changes.
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Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 1999-10-15
Length: 15 pages
Data source: Field research