Subject category:
Entrepreneurship
Published by:
El-Khazindar Business Research and Case Center (KCC)
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https://casecent.re/p/160214
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Abstract
In the early 2000s, TA Telecom began its business through partnerships with large mobile carriers in Egypt. At that time, their work was primarily based on SMS-based messaging services. Over time, however, the company has shifted its products and revenue lines - content subscription, client-based data management, and mobile apps. Throughout it all, TA Telecom's mission has been to constantly reassess, adapt, and upgrade. As the mobile industry is in constant flux, and competition is on the move, TA Telecom has worked to develop a strong, lean, and innovative platform to constantly stay ahead of the curve in the Middle East and North African market. With this model, the company hopes to expand to the global scale, particularly towards lesser-served markets in Africa and Asia.
Teaching and learning
This item is suitable for undergraduate courses.Geographical setting
Region:
Africa
Country:
Egypt
Location:
Cairo
Featured company
TA Telecom
Industry:
Communication
Featured protagonist
- Amr Shady (male), CEO and founder of the company
About
Abstract
In the early 2000s, TA Telecom began its business through partnerships with large mobile carriers in Egypt. At that time, their work was primarily based on SMS-based messaging services. Over time, however, the company has shifted its products and revenue lines - content subscription, client-based data management, and mobile apps. Throughout it all, TA Telecom's mission has been to constantly reassess, adapt, and upgrade. As the mobile industry is in constant flux, and competition is on the move, TA Telecom has worked to develop a strong, lean, and innovative platform to constantly stay ahead of the curve in the Middle East and North African market. With this model, the company hopes to expand to the global scale, particularly towards lesser-served markets in Africa and Asia.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Geographical setting
Region:
Africa
Country:
Egypt
Location:
Cairo
Featured company
TA Telecom
Industry:
Communication
Featured protagonist
- Amr Shady (male), CEO and founder of the company