Product details

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Subject category: Entrepreneurship
Published by: El-Khazindar Business Research and Case Center (KCC)
Published in: 2019
Length: 8 pages
Data source: Field research

Abstract

In the early 2000s, TA Telecom began its business through partnerships with large mobile carriers in Egypt. At that time, their work was primarily based on SMS-based messaging services. Over time, however, the company has shifted its products and revenue lines - content subscription, client-based data management, and mobile apps. Throughout it all, TA Telecom's mission has been to constantly reassess, adapt, and upgrade. As the mobile industry is in constant flux, and competition is on the move, TA Telecom has worked to develop a strong, lean, and innovative platform to constantly stay ahead of the curve in the Middle East and North African market. With this model, the company hopes to expand to the global scale, particularly towards lesser-served markets in Africa and Asia.

Teaching and learning

This item is suitable for undergraduate courses.

Geographical setting

Region:
Africa
Country:
Egypt
Location:
Cairo

Featured company

TA Telecom
Industry:
Communication

Featured protagonist

  • Amr Shady (male), CEO and founder of the company

About

Abstract

In the early 2000s, TA Telecom began its business through partnerships with large mobile carriers in Egypt. At that time, their work was primarily based on SMS-based messaging services. Over time, however, the company has shifted its products and revenue lines - content subscription, client-based data management, and mobile apps. Throughout it all, TA Telecom's mission has been to constantly reassess, adapt, and upgrade. As the mobile industry is in constant flux, and competition is on the move, TA Telecom has worked to develop a strong, lean, and innovative platform to constantly stay ahead of the curve in the Middle East and North African market. With this model, the company hopes to expand to the global scale, particularly towards lesser-served markets in Africa and Asia.

Teaching and learning

This item is suitable for undergraduate courses.

Settings

Geographical setting

Region:
Africa
Country:
Egypt
Location:
Cairo

Featured company

TA Telecom
Industry:
Communication

Featured protagonist

  • Amr Shady (male), CEO and founder of the company

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