Kentucky Fried Chicken in China (B)

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Case

Reference no. 9A90GC002

Simplified Chinese language

Subject category: Case Method and Specialist Management Disciplines

Authors: Allen Morrison (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1990

Version: 2003-09-24

Length: 7 pages

Data source: Published sources

Topics: China; Site selection; Risk analysis; Joint ventures; International business; General management/strategy; International

Share a link: https://casecent.re/p/160228

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Abstract

This is a Simplified Chinese version. The VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a follow-up case Kentucky Fried Chicken in China (C) are available.

Location:

China

Industry:

Accommodation & food services

Size:

Large

Other setting(s):

1987