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Technical note
-
Reference no. F519-0028-6
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 9 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
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Abstract

This is a French version. This is part of a case series. This technical note aims to present you the principle of a panel. It then details the method of elaboration and interpretation of the main indicators of the distributor and consumer panels.
Location:
France
Industry:
Retail
Technical note
-
Reference no. F519-0028-6B
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 8 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6C
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 7 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6D
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 7 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6E
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 10 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6F
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 15 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6G
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 23 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details

About

Abstract

This is a French version. This is part of a case series. This technical note aims to present you the principle of a panel. It then details the method of elaboration and interpretation of the main indicators of the distributor and consumer panels.

Settings

Location:
France
Industry:
Retail

Related

Technical note
-
Reference no. F519-0028-6B
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 8 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6C
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 7 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6D
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 7 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6E
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 10 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6F
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 15 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details
Technical note
-
Reference no. F519-0028-6G
French language
Subject category: Marketing
Authors: Pierre Desmet (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Length: 23 pages
Data source: Published sources
Topics: Panels; Brand diagnosis; Performance; Distribution structure; Marketing mix; Positioning; Target arbitrage by priority; Target selection; Profitability
View full details