Ben & Jerry's Homemade Inc - The Case Centre

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Prize winner

Note

Reference no. 9A93G006

Subject category: Case Method and Specialist Management Disciplines

Authors: Harry Lane; Iris Berdrow

Published by: Ivey Publishing

Originally published in: 1993

Version: 2000-07-11

Length: 12 pages

Data source: Field research

Topics: Corporate culture; Corporate responsibility

Share a link: https://casecent.re/p/16030

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Abstract

Ben & Jerry''s makes super-premium ice cream under a tri-part mission to produce the finest quality all-natural ice cream, to be socially conscious and improve the quality of life of a broad community, and to operate profitably so that shareholder values continue to grow and employees enjoy career opportunities and financial rewards. The company has grown from one small ice cream parlor in a converted gas station to achieving sales of over $130 million in 1992. This note provides the background for the decision to be made in ''Iceverks (A): Ben & Jerry''s in Russia'' case (9A93G007).

Location:

Russia

Industry:

Food stores