Iceverks (A): Ben & Jerry's in Russia

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Case

Reference no. 9A93G007

Subject category: Case Method and Specialist Management Disciplines

Authors: Harry Lane (D'Amore-McKim School of Business, Northeastern University); Iris Berdrow (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1993

Version: 1995-01-28

Length: 26 pages

Data source: Field research

Topics: International business; Corporate responsibility; Intercultural relations

Share a link: https://casecent.re/p/16031

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Abstract

It has been four years since the president had first travelled to Russia to find a partner so that the Ben & Jerry''s "finest quality, socially conscious and economically feasible" super-premium ice cream could be produced in Russia. Now, just a few months in operation, the joint venture was up and running and already profitable. The partners wanted to expand and opportunities were readily available but the president questioned the feasibility of such a move. This case presents a common dilemma faced by international companies - how to manage divergent partner goals and perspectives. May be used with "Ben & Jerry''s Homemade Inc: Background Note", 9A93G006, and the supplement "Iceverks (B): Summer of 1993", 9A93G008.

Location:

Russia

Industry:

Food stores