Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-09-24
Length: 17 pages
Data source: Field research
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Abstract
The owners of Mondetta Clothing Company were considering market expansion of their trendy brand name clothing. After several years of rapid growth in the Canadian casual wear industry, Mondetta''s managers wondered whether they should continue to solidify clothing sales in Canada or proceed with their desire to expand into the American, and eventually, the European markets.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-11-22
Length: 17 pages
Data source: Field research
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Abstract
The owners of Mondetta Clothing Company were considering market expansion of their trendy brand name clothing. After several years of rapid growth in the Canadian casual wear industry, Mondetta''s managers wondered whether they should continue to solidify clothing sales in Canada or proceed with their desire to expand into the American, and eventually, the European markets.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-11-22
Length: 17 pages
Data source: Field research