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Case
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Reference no. SCG-551
Subject category: Entrepreneurship
Authors: Sid Mohasseb (USC Marshall School of Business, University of Southern California); Divya Sathyanarayanan (USC Annenberg School for Communication and Journalism, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: February 11, 2019
Length: 18 pages
Data source: Field research
Topics: Crowdfunding; Growth; Venture capita; Distribution; Entrepreneurship
Share a link: https://casecent.re/p/160341
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Abstract

Two young ambitious entrepreneurs with a passion for 3D printing first explore the market through the funding platform Kickstarter and subsequently create SprintRay Inc. in the US with an arm in China. After many execution and funding challenges, they find their niche in the dental industry. Following a successful financial quarter and 3000% revenue growth over three years, the company finds itself suffering from growing pains and a funding crunch. The co-founders now desperately search for the best path forward.
Locations:
United States; China
Industries:
Medical supplies; Dental supplies; Venture capital
Size:
USD6 million in company revenues
Other setting(s):
2018
Teaching note
-
Reference no. SCG-851
Subject category: Entrepreneurship
Authors: Sid Mohasseb (USC Marshall School of Business, University of Southern California); Divya Sathyanarayanan (USC Annenberg School for Communication and Journalism, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: February 11, 2019
Length: 6 pages
Data source: Field research
View full details

About

Abstract

Two young ambitious entrepreneurs with a passion for 3D printing first explore the market through the funding platform Kickstarter and subsequently create SprintRay Inc. in the US with an arm in China. After many execution and funding challenges, they find their niche in the dental industry. Following a successful financial quarter and 3000% revenue growth over three years, the company finds itself suffering from growing pains and a funding crunch. The co-founders now desperately search for the best path forward.

Settings

Locations:
United States; China
Industries:
Medical supplies; Dental supplies; Venture capital
Size:
USD6 million in company revenues
Other setting(s):
2018

Related

Teaching note
-
Reference no. SCG-851
Subject category: Entrepreneurship
Authors: Sid Mohasseb (USC Marshall School of Business, University of Southern California); Divya Sathyanarayanan (USC Annenberg School for Communication and Journalism, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: February 11, 2019
Length: 6 pages
Data source: Field research
View full details