Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2000-11-06
Length: 16 pages
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Abstract
Jeff Young, president and sole shareholder of National Flag Distributors, must decide what changes are necessary to keep his business competitive in the marketplace. Market analysis, financial analysis, preparing an advertising strategy, adding a product line and contribution analysis are all considered. The company is a distributor of flags, banners and pennants in Canada and a new player in the competitive market.
About
Abstract
Jeff Young, president and sole shareholder of National Flag Distributors, must decide what changes are necessary to keep his business competitive in the marketplace. Market analysis, financial analysis, preparing an advertising strategy, adding a product line and contribution analysis are all considered. The company is a distributor of flags, banners and pennants in Canada and a new player in the competitive market.