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Case
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Reference no. 9A93M001
Published by: Ivey Publishing
Originally published in: 1993
Version: 2000-07-06

Abstract

The newly appointed president and CEO of Wellington Insurance, a "company without hope" according to a recent consultant''s report, is faced with the challenge of effecting a complete revitalization at Wellington when prospects for the industry and company look bleak. The case series (9A93M002, 9A93M005) provides the opportunity to experience the full breadth of strategic analysis, from analyzing the competitive options within an industry to assessing an organization''s readiness and capability for revolutionary change.
Location:
Size:
Medium

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Abstract

The newly appointed president and CEO of Wellington Insurance, a "company without hope" according to a recent consultant''s report, is faced with the challenge of effecting a complete revitalization at Wellington when prospects for the industry and company look bleak. The case series (9A93M002, 9A93M005) provides the opportunity to experience the full breadth of strategic analysis, from analyzing the competitive options within an industry to assessing an organization''s readiness and capability for revolutionary change.

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Location:
Size:
Medium

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