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Case
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Reference no. 9A92A021
Subject category: Marketing
Authors: Michael R Pearce
Published by: Ivey Publishing
Originally published in: 1992
Version: 2002-04-25
Length: 14 pages
Data source: Published sources
Topics: Advertising strategy; Market analysis; Sales promotion; Direct marketing
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Abstract

A telephone company is launching a new network feature, voice mail, and requires a complete marketing communication program. This case provides detailed market information to enable specification of target audiences and communication objectives. A sequel to this case addresses media and production costs, (Newton Launch (B), ''9A92A022'').
Location:
Canada, USA
Industry:
Communications
Size:
Small
Teaching note
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Reference no. 8A92A21
Subject category: Marketing
Authors: Manfred Pearce
Published by: Ivey Publishing
Originally published in: 1992
Version: 1999-12-02
Length: 6 pages
View full details

About

Abstract

A telephone company is launching a new network feature, voice mail, and requires a complete marketing communication program. This case provides detailed market information to enable specification of target audiences and communication objectives. A sequel to this case addresses media and production costs, (Newton Launch (B), ''9A92A022'').

Settings

Location:
Canada, USA
Industry:
Communications
Size:
Small

Related

Teaching note
-
Reference no. 8A92A21
Subject category: Marketing
Authors: Manfred Pearce
Published by: Ivey Publishing
Originally published in: 1992
Version: 1999-12-02
Length: 6 pages
View full details