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Case
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Reference no. 9A92A023
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-11-05
Length: 8 pages
Topics: Marketing research; Focus groups
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Abstract

The manager of a telephone company is examining all major forms of marketing research in an effort to answer questions about how to package together 15 network features for the residential market. This case is especially useful to illustrate research design issues.
Location:
Canada, USA
Industry:
Communications
Size:
Medium
Teaching note
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Reference no. 8A92A23
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-11-05
Length: 7 pages
View full details

About

Abstract

The manager of a telephone company is examining all major forms of marketing research in an effort to answer questions about how to package together 15 network features for the residential market. This case is especially useful to illustrate research design issues.

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Location:
Canada, USA
Industry:
Communications
Size:
Medium

Related

Teaching note
-
Reference no. 8A92A23
Subject category: Marketing
Authors: Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-11-05
Length: 7 pages
View full details