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Case
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Reference no. 9A92A023
Subject category: Marketing
Authors: Manfred Pearce
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-11-05
Length: 8 pages

Abstract

The manager of a telephone company is examining all major forms of marketing research in an effort to answer questions about how to package together 15 network features for the residential market. This case is especially useful to illustrate research design issues.
Location:
Industry:
Size:
Medium

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Abstract

The manager of a telephone company is examining all major forms of marketing research in an effort to answer questions about how to package together 15 network features for the residential market. This case is especially useful to illustrate research design issues.

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Location:
Industry:
Size:
Medium

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