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Case
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Reference no. 319-0078-1
Subject category: Strategy and General Management
Authors: Shubhanjali Chakravarty (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 17 pages
Data source: Published sources
Topics: Asian Paints; Innovation; Digital innovation; Digital strategy; Digitalization; Artificial Intelligence; Repositioning; Concept stores; Digital adoption; Internet of Things; 3-D visualization; Augmented reality; Stock keeping units; Automated storage and retrieval system; Robotic warehousing
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Abstract

The case 'Digital Innovation at Asian Paints' talks about how Asian Paints Ltd (Asian Paints) attained a leading position in the paints market by coming up with digital innovations in its operations and products. The case depicts the history of innovations practiced in the company from the 2000s. The case delves into the company's transformation into the services phase and describes the revamping and rebranding of its product portfolio. It also describes Asian Paint's early adoption of robotic warehousing, 3-D visualizations, chatbots, internet of things (IoT), and SAP HANA (for streamlining the company's enterprise resource planning (ERP). The case concludes with the opportunities existing in the paints industry and the challenges ahead for Asian Paints.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2000-2018.

Geographical setting

Region:
Asia
Country:
India

Featured company

Asian Paints Ltd
Type:
Public company
Teaching note
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Reference no. 319-0078-8
Subject category: Strategy and General Management
Authors: Shubhanjali Chakravarty (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 4 pages
Data source: Published sources
View full details

About

Abstract

The case 'Digital Innovation at Asian Paints' talks about how Asian Paints Ltd (Asian Paints) attained a leading position in the paints market by coming up with digital innovations in its operations and products. The case depicts the history of innovations practiced in the company from the 2000s. The case delves into the company's transformation into the services phase and describes the revamping and rebranding of its product portfolio. It also describes Asian Paint's early adoption of robotic warehousing, 3-D visualizations, chatbots, internet of things (IoT), and SAP HANA (for streamlining the company's enterprise resource planning (ERP). The case concludes with the opportunities existing in the paints industry and the challenges ahead for Asian Paints.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2000-2018.

Geographical setting

Region:
Asia
Country:
India

Featured company

Asian Paints Ltd
Type:
Public company

Related

Teaching note
-
Reference no. 319-0078-8
Subject category: Strategy and General Management
Authors: Shubhanjali Chakravarty (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 4 pages
Data source: Published sources
View full details