Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 1999-12-13
Length: 23 pages
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Abstract
The director of food & beverage at Grouse Mountain Resorts was worried by the financial performance of the Grouse Nest, an upscale restaurant and one of the firm''s food outlets. Students must identify the restaurant''s customers and develop a marketing plan to deal with the company''s problems. The key to dealing with this case is to understand how the company''s accounting system affects results and management behavior.
About
Abstract
The director of food & beverage at Grouse Mountain Resorts was worried by the financial performance of the Grouse Nest, an upscale restaurant and one of the firm''s food outlets. Students must identify the restaurant''s customers and develop a marketing plan to deal with the company''s problems. The key to dealing with this case is to understand how the company''s accounting system affects results and management behavior.