Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-07-11
Length: 28 pages
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Abstract
SunLife Assurance Co., a large life insurance firm, wishes to provide a greater degree of computer support for its sales agents. A program to encourage agents to acquire laptop computers for use in selling had been established for some time. However, only a few agents had taken advantage of the program. The company decided to develop a new system, termed Maestro, which would provide a suite of tools to help agents perform their jobs more efficiently and effectively. The tools would be made available to agents using laptops. Also, agents were charged a fee for the software by the company. The development of the new tools was handled by the individual marketing group, not by the MIS function. Initial rollout of the new system has been only partially successful, and the director of individual marketing is concerned about how to improve the acceptance and adoption of the system by agents in the future.
About
Abstract
SunLife Assurance Co., a large life insurance firm, wishes to provide a greater degree of computer support for its sales agents. A program to encourage agents to acquire laptop computers for use in selling had been established for some time. However, only a few agents had taken advantage of the program. The company decided to develop a new system, termed Maestro, which would provide a suite of tools to help agents perform their jobs more efficiently and effectively. The tools would be made available to agents using laptops. Also, agents were charged a fee for the software by the company. The development of the new tools was handled by the individual marketing group, not by the MIS function. Initial rollout of the new system has been only partially successful, and the director of individual marketing is concerned about how to improve the acceptance and adoption of the system by agents in the future.