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Abstract

Headspace in 2018 examines the company as it charts a new trajectory. The case follows the point of view of Randhir Vieira, Head of Product at Headspace, and dives into several challenges and opportunities from a Product Manager's perspective. Topics include boosting customer retention rates, finding and testing key metrics, incorporating new technologies, employing the 'jobs to be done framework', and evolving the platform.

Geographical setting

Region:
Americas
Country:
United States
Thumbnail image for product with reference number SM314SQ
Compact case
Headspace in 2018
Supplement
-
Reference no. SM314SQ
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Peter Seibert (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 12 November 2018
Length: 1 pages
Data source: Field research
Topics: Customer retention; Platform evolution; Wellness & mindfulness; North Star Metric; Jobs to be done; Product management; Meditation; Need states; Testing metrics; Wearables
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details

About

Abstract

Headspace in 2018 examines the company as it charts a new trajectory. The case follows the point of view of Randhir Vieira, Head of Product at Headspace, and dives into several challenges and opportunities from a Product Manager's perspective. Topics include boosting customer retention rates, finding and testing key metrics, incorporating new technologies, employing the 'jobs to be done framework', and evolving the platform.

Settings

Geographical setting

Region:
Americas
Country:
United States

Related

Thumbnail image for product with reference number SM314SQ
Compact case
Headspace in 2018
Supplement
-
Reference no. SM314SQ
Subject category: Strategy and General Management
Authors: Robert E Siegel (Stanford Graduate School of Business, Stanford University); Peter Seibert (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2018
Version: 12 November 2018
Length: 1 pages
Data source: Field research
Topics: Customer retention; Platform evolution; Wellness & mindfulness; North Star Metric; Jobs to be done; Product management; Meditation; Need states; Testing metrics; Wearables
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details