Subject category:
Economics, Politics and Business Environment
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
Topics:
Sports; Brand; Tourism; Trade; Investment; Sponsorship; Competition; Strategy; Growth; Player; Host; Bucket list; New Zealand Sporting Events System; Audience; Bid
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Abstract
New Zealand was recognised as one of the leading sports event host countries in the globe. In order to make sure that the sporting events might offer more outcomes compared to what New Zealand had planned to attain, Sport New Zealand, an entity responsible for governing sport and recreation in New Zealand had taken up a strategy to make a world-class sporting events method known as the New Zealand Sporting Events System (NZSES). Besides, as one of the proud moments in New Zealand's sporting history, in mid-November 2018, World Rugby, the international governing body of Rugby sport, had awarded the official hosting rights of the Women's Rugby World Cup 2021 to New Zealand. From commercial point of view, the Women's Rugby World Cup 2021 might attract more sponsorship money for the growth of women's Rugby sport in New Zealand. Contrastingly, in an attempt to deal with the criticisms associated to arduous playing schedule in the Women's Rugby World Cup 2017, the management of World Rugby had announced essential changes in the tournament format for the 2021 edition. Moreover, World Rugby had officially confirmed that it had addressed the problem by its 'Women's Strategic Plan' scheme. From New Zealand's viewpoint, the country's key challenge was to prepare the national grounds well for the successful organisation of the Women's Rugby World Cup 2021. In this context, would New Zealand be able to successfully organise the Women's Rugby World Cup in 2021?
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2019.Geographical setting
Region:
Oceania/Australasia
Country:
New Zealand
Location:
Auckland
About
Abstract
New Zealand was recognised as one of the leading sports event host countries in the globe. In order to make sure that the sporting events might offer more outcomes compared to what New Zealand had planned to attain, Sport New Zealand, an entity responsible for governing sport and recreation in New Zealand had taken up a strategy to make a world-class sporting events method known as the New Zealand Sporting Events System (NZSES). Besides, as one of the proud moments in New Zealand's sporting history, in mid-November 2018, World Rugby, the international governing body of Rugby sport, had awarded the official hosting rights of the Women's Rugby World Cup 2021 to New Zealand. From commercial point of view, the Women's Rugby World Cup 2021 might attract more sponsorship money for the growth of women's Rugby sport in New Zealand. Contrastingly, in an attempt to deal with the criticisms associated to arduous playing schedule in the Women's Rugby World Cup 2017, the management of World Rugby had announced essential changes in the tournament format for the 2021 edition. Moreover, World Rugby had officially confirmed that it had addressed the problem by its 'Women's Strategic Plan' scheme. From New Zealand's viewpoint, the country's key challenge was to prepare the national grounds well for the successful organisation of the Women's Rugby World Cup 2021. In this context, would New Zealand be able to successfully organise the Women's Rugby World Cup in 2021?
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2019.Geographical setting
Region:
Oceania/Australasia
Country:
New Zealand
Location:
Auckland