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Supplementary software
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Reference no. 519-0040-4
Subject category: Marketing
Authors: Mariano Mendez (ESIC Business & Marketing School)
Originally published in: 2019
Format: .xlsx
Data source: Published sources
Topics: Customer lifetime value (CLV); Customer equity; Growth and adaptation; Corporate valuation
Share a link: https://casecent.re/p/160819
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Abstract

This supplementary software is to accompany the case. This additional student spreadsheet contains the data-based exhibits in the case. It should be used to solve the questions regarding CLV and CE raised in the case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this software took place in 2014.

Geographical setting

Region:
Europe
Country:
Spain
Location:
Madrid

Featured company

Jazztel
Employees:
501-1000
Turnover:
EUR 280000000
Type:
Public company
Industry:
Telecom

Featured protagonists

  • Elena (female), Chief of Marketing Intelligence
  • Julia (female), Board Member
  • Juan (male), Board Member
Case
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Reference no. 519-0040-1
Subject category: Marketing
Authors: Mariano Mendez (ESIC Business & Marketing School)
Originally published in: 2019
Version: 28-Feb-2019
Length: 14 pages
Data source: Published sources
Topics: Customer lifetime value (CLV); Customer equity; Growth and adaptation; Corporate valuation
View full details

About

Abstract

This supplementary software is to accompany the case. This additional student spreadsheet contains the data-based exhibits in the case. It should be used to solve the questions regarding CLV and CE raised in the case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this software took place in 2014.

Geographical setting

Region:
Europe
Country:
Spain
Location:
Madrid

Featured company

Jazztel
Employees:
501-1000
Turnover:
EUR 280000000
Type:
Public company
Industry:
Telecom

Featured protagonists

  • Elena (female), Chief of Marketing Intelligence
  • Julia (female), Board Member
  • Juan (male), Board Member

Related

Case
-
Reference no. 519-0040-1
Subject category: Marketing
Authors: Mariano Mendez (ESIC Business & Marketing School)
Originally published in: 2019
Version: 28-Feb-2019
Length: 14 pages
Data source: Published sources
Topics: Customer lifetime value (CLV); Customer equity; Growth and adaptation; Corporate valuation
View full details