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Abstract

The Japanese-American Seating Inc (JASI) case series involves a 65-35 joint venture in Ontario which was formed by Japanese and US automotive parts companies. After two years in operation, this case describes the perspective of the Japanese president of JASI. The case addresses strategic and operational issues which may arise in a cross-cultural venture, particularly: (a) the issue of how the venture will be managed (ie in a traditional Japanese manner, a North American manner, or some combination thereof); (b) what will be the appropriate roles and responsibilities of the president (from Japan), the general manager (from the US), and the management team (mainly from Japan, with a few Canadian managers), and (c) how to overcome the cultural conflicts which are likely to occur as a result of these issues. This case must be used with the Japanese-American Seating Inc (A) case 9A92G004. It is an abridged version of the (B) case 9A92G005, containing less background information on the company and the joint venture.
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Abstract

The Japanese-American Seating Inc (JASI) case series involves a 65-35 joint venture in Ontario which was formed by Japanese and US automotive parts companies. After two years in operation, this case describes the perspective of the Japanese president of JASI. The case addresses strategic and operational issues which may arise in a cross-cultural venture, particularly: (a) the issue of how the venture will be managed (ie in a traditional Japanese manner, a North American manner, or some combination thereof); (b) what will be the appropriate roles and responsibilities of the president (from Japan), the general manager (from the US), and the management team (mainly from Japan, with a few Canadian managers), and (c) how to overcome the cultural conflicts which are likely to occur as a result of these issues. This case must be used with the Japanese-American Seating Inc (A) case 9A92G004. It is an abridged version of the (B) case 9A92G005, containing less background information on the company and the joint venture.

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Medium

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