Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 03.2019
Length: 6 pages
Data source: Published sources
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Abstract
This is part of a case series. The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues. While the company was not able to rid itself of email completely, it did achieve increased efficiency in internal information sharing.
Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Europe
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 03.2019
Length: 13 pages
Data source: Published sources
About
Abstract
This is part of a case series. The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues. While the company was not able to rid itself of email completely, it did achieve increased efficiency in internal information sharing.
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Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Europe
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 03.2019
Length: 13 pages
Data source: Published sources