Mail Order in Canada - The Case Centre

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Case

Reference no. 9A92J001

Subject category: Case Method and Specialist Management Disciplines

Authors: John F Graham (Ivey Business School, Western University); Lisa L Melnychyn (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1992

Version: 2004-02-03

Length: 14 pages

Topics: New enterprises; Feasibility analysis; Market entry; Retailing

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Abstract

The entrepreneur has completed a comprehensive business plan for the start-up of a mail order lingerie company in Canada. She now needs to analyze issues such as consumer segmentation, supplier selection, location selection and feasibility analysis.

Location:

Canada

Industry:

Business services

Size:

Small