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Case
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Reference no. 9A92J002
Published by: Ivey Publishing
Originally published in: 1992
Version: 2002-05-03

Abstract

This case focuses on the start-up venture of a service which arranges day-to-day needs of seniors. Students must choose an appropriate target market, method of billing and perform a competitive analysis.
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Abstract

This case focuses on the start-up venture of a service which arranges day-to-day needs of seniors. Students must choose an appropriate target market, method of billing and perform a competitive analysis.

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Location:
Size:
Small

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