Product details

All the heads of the departments wanted to improve the performance of Chic-Chicken which was slowly declining by the Year 2016. However, as all of them were putting forward contradictory arguments, and their suggestions ran entirely in different directions, Gupta himself was very conflicted on the entire situation. Other international food giants like McDonald’s, KFC, and Domino’s Pizza had also established their presence in Indian Markets. The situation was thus critical and required immediate attention, Gupta thought. Chic-Chicken has never contacted any formal market research, however Gupta is not reluctant to make additional investment to improve the performance and to change the customer perception, if required. But he first needed authentic customer information. He knew that all the heads are sharing their own opinion, but who knows who is right! But he was sure that he had to act fast.