Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 20 December 2018
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Abstract
In late 2010, Michael Tsamaz was appointed CEO and Chairman of Greek telecommunications company OTE. OTE still exhibited many traits of a large incumbent organization, with high personnel costs, crippling bureaucracy, lack of customer-centricity, a dull brand, and eroding profitability. Tsamaz was taking over the reins at a time of deep economic crisis in Greece, which would impact the options available to him to transform the company.
Size:
> 1 billion; Large
Other setting(s):
2010
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 10 April 2019
About
Abstract
In late 2010, Michael Tsamaz was appointed CEO and Chairman of Greek telecommunications company OTE. OTE still exhibited many traits of a large incumbent organization, with high personnel costs, crippling bureaucracy, lack of customer-centricity, a dull brand, and eroding profitability. Tsamaz was taking over the reins at a time of deep economic crisis in Greece, which would impact the options available to him to transform the company.
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Size:
> 1 billion; Large
Other setting(s):
2010
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 10 April 2019