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Supplement
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Reference no. 9-518-097
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Das Narayandas (Harvard Business School); Rachna Tahilyani (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 16 April 2018
Length: 9 pages
Topics: Marketing; Strategy
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Abstract

In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-Commerce offering beyond fashion to electronics, mobile phones and even groceries. As the battle for India's lucrative e-Commerce market gains pace, experts wonder - who will win? Is India a winner-takes-all market or is there space for more than one player?
Location:
India
Industry:
Online retail
Size:
> 1 billion
Other setting(s):
2016-2017
Case
-
Reference no. 9-516-017
Subject category: Marketing
Authors: Das Narayandas (Harvard Business School); Sunil Gupta (Harvard Business School); Rachna Tahilyani (Harvard Business School India Research Center)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 16 April 2018
Revision date: 4-May-2018
Length: 15 pages
Data source: Field research
Topics: Business ethics; Disclosure; Marketing; Platforms; Retail; Technology; Web-based technologies; Information systems
View full details

About

Abstract

In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-Commerce offering beyond fashion to electronics, mobile phones and even groceries. As the battle for India's lucrative e-Commerce market gains pace, experts wonder - who will win? Is India a winner-takes-all market or is there space for more than one player?

Settings

Location:
India
Industry:
Online retail
Size:
> 1 billion
Other setting(s):
2016-2017

Related

Case
-
Reference no. 9-516-017
Subject category: Marketing
Authors: Das Narayandas (Harvard Business School); Sunil Gupta (Harvard Business School); Rachna Tahilyani (Harvard Business School India Research Center)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 16 April 2018
Revision date: 4-May-2018
Length: 15 pages
Data source: Field research
Topics: Business ethics; Disclosure; Marketing; Platforms; Retail; Technology; Web-based technologies; Information systems
View full details