Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A92M001
Published by: Ivey Publishing
Originally published in: 1992
Version: 2002-02-15

Abstract

Daytun Inc. is a small office equipment company ($6 million in revenues) which focuses primarily on photocopier sales and service in the London, Ontario market. In the 10 years since its formation, Daytun''s strategy of high quality products and high levels of service at moderate price has enabled them to outperform local operations of large multinationals such as Xerox and Canon, and they currently have the leading market share position in London. However, industry maturity, impending economic recession, and increasingly threatening moves by major competitors raise concerns about Daytun''s ability to grow with their current product lines. It appears Daytun must either expand their product line and/or broaden their scope to new geographic markets in order to achieve their growth objectives. An accompanying industry note (9A92M002) is available.
Location:
Size:
Medium

About

Abstract

Daytun Inc. is a small office equipment company ($6 million in revenues) which focuses primarily on photocopier sales and service in the London, Ontario market. In the 10 years since its formation, Daytun''s strategy of high quality products and high levels of service at moderate price has enabled them to outperform local operations of large multinationals such as Xerox and Canon, and they currently have the leading market share position in London. However, industry maturity, impending economic recession, and increasingly threatening moves by major competitors raise concerns about Daytun''s ability to grow with their current product lines. It appears Daytun must either expand their product line and/or broaden their scope to new geographic markets in order to achieve their growth objectives. An accompanying industry note (9A92M002) is available.

Settings

Location:
Size:
Medium

Related