Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-01-06
Length: 21 pages
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Abstract
This case highlights Kimberly-Clark''s perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G''s most recent product introduction.
Industry:
Size:
Large
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-23
Revision date: 24-Oct-2011
Length: 10 pages
About
Abstract
This case highlights Kimberly-Clark''s perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G''s most recent product introduction.
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Industry:
Size:
Large
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-23
Revision date: 24-Oct-2011
Length: 10 pages