Product details

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Case
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Reference no. 9-519-S10
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Length: 33 pages
Data source: Published sources

Abstract

This is a Spanish version. Reebok International Ltd is preparing to launch its first global advertising campaign for 'Planet Reebok' in three European countries - France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.
Location:
Size:
$3 billion revenues; 4,600
Other setting(s):
1993

About

Abstract

This is a Spanish version. Reebok International Ltd is preparing to launch its first global advertising campaign for 'Planet Reebok' in three European countries - France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.

Settings

Location:
Size:
$3 billion revenues; 4,600
Other setting(s):
1993

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