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Case
-
Reference no. 9-519-S10
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Length: 33 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
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Abstract

This is a Spanish version. Reebok International Ltd is preparing to launch its first global advertising campaign for 'Planet Reebok' in three European countries - France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.
Location:
Europe
Industries:
Athletic & outdoor apparel; Footwear
Size:
$3 billion revenues; 4,600
Other setting(s):
1993
Teaching note
-
Reference no. 5-598-128
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 April 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-594-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Revision date: 15-May-2019
Length: 33 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-519-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Length: 1 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details

About

Abstract

This is a Spanish version. Reebok International Ltd is preparing to launch its first global advertising campaign for 'Planet Reebok' in three European countries - France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.

Settings

Location:
Europe
Industries:
Athletic & outdoor apparel; Footwear
Size:
$3 billion revenues; 4,600
Other setting(s):
1993

Related

Teaching note
-
Reference no. 5-598-128
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 April 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-594-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Revision date: 15-May-2019
Length: 33 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-519-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Length: 1 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details