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Compact case
Supplement
-
Reference no. 9-519-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Length: 1 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
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Abstract

This is a Spanish version. Supplements the A case.
Industry:
Advertising & public relations
Teaching note
-
Reference no. 5-598-128
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 April 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-519-S10
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Length: 33 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-594-095
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Revision date: 17-May-2019
Length: 1 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details

About

Abstract

This is a Spanish version. Supplements the A case.

Settings

Industry:
Advertising & public relations

Related

Teaching note
-
Reference no. 5-598-128
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 April 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-519-S10
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Length: 33 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-594-095
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Revision date: 17-May-2019
Length: 1 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details