Subject category:
Marketing
Published by:
Darden Business Publishing
Version: 12 April 2013
Revision date: 7-May-2013
Abstract
The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.
Industry:
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Abstract
The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.
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Industry: