Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Version: March 2019
Length: 22 pages
Data source: Field research
Abstract
Due to the evolution of the market of vodka, the brand Smirnoff is losing market shares. A brand which is known and recognized among consumers, Smirnoff has become a brand which is difficult to position on a market where premium brands lead. After analyzing the market and its competitors, the student is asked to put into place a strategy to regain the market with an action plan relevant to the means implemented by competitors. The goal is to make the Smirnoff brand a premium brand.
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2016.Geographical setting
Region:
Europe
Country:
France
Featured company
Smirnoff
Turnover:
EUR 25 million
Type:
Public company
Industry:
Wine and spirits
Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Version: March 2019
Length: 15 pages
Data source: Field research
About
Abstract
Due to the evolution of the market of vodka, the brand Smirnoff is losing market shares. A brand which is known and recognized among consumers, Smirnoff has become a brand which is difficult to position on a market where premium brands lead. After analyzing the market and its competitors, the student is asked to put into place a strategy to regain the market with an action plan relevant to the means implemented by competitors. The goal is to make the Smirnoff brand a premium brand.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2016.Geographical setting
Region:
Europe
Country:
France
Featured company
Smirnoff
Turnover:
EUR 25 million
Type:
Public company
Industry:
Wine and spirits
Related
Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Version: March 2019
Length: 15 pages
Data source: Field research