Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Version: March 2019
Length: 17 pages
Data source: Generalised experience
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Abstract
The OR BRUN Company - as its French name indicates: Brown Gold - produces and markets fertilizers, compost and organic plant food which are of high organic quality. The OR BRUN Company is positioned on an expanding sector of Gardening: the Organic market. Indeed, 56.8% of the French people prefer buying organic fertilizer to feed their plants, versus 4.3% who choose chemical fertilizers. The company's sales management is very traditional and would like to improve its functioning and organization. Besides, it is fully conscious of the fact that its presence on the web is almost nil, so a digital strategy, B to B as well as B to C, would be most welcome.
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Europe
Country:
France
Featured company
Or Brun
Turnover:
EUR 2 million
Type:
Public company
Industry:
Gardening products
About
Abstract
The OR BRUN Company - as its French name indicates: Brown Gold - produces and markets fertilizers, compost and organic plant food which are of high organic quality. The OR BRUN Company is positioned on an expanding sector of Gardening: the Organic market. Indeed, 56.8% of the French people prefer buying organic fertilizer to feed their plants, versus 4.3% who choose chemical fertilizers. The company's sales management is very traditional and would like to improve its functioning and organization. Besides, it is fully conscious of the fact that its presence on the web is almost nil, so a digital strategy, B to B as well as B to C, would be most welcome.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Europe
Country:
France
Featured company
Or Brun
Turnover:
EUR 2 million
Type:
Public company
Industry:
Gardening products