Product details

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Case
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Reference no. 519-0048-1
Subject category: Marketing
Published by: OMNES EDUCATION Group
Originally published in: 2019
Version: March 2019
Length: 17 pages
Data source: Generalised experience

Abstract

The OR BRUN Company - as its French name indicates: Brown Gold - produces and markets fertilizers, compost and organic plant food which are of high organic quality. The OR BRUN Company is positioned on an expanding sector of Gardening: the Organic market. Indeed, 56.8% of the French people prefer buying organic fertilizer to feed their plants, versus 4.3% who choose chemical fertilizers. The company's sales management is very traditional and would like to improve its functioning and organization. Besides, it is fully conscious of the fact that its presence on the web is almost nil, so a digital strategy, B to B as well as B to C, would be most welcome.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
France

Featured company

Or Brun
Turnover:
EUR 2 million
Type:
Public company
Industry:
Gardening products

About

Abstract

The OR BRUN Company - as its French name indicates: Brown Gold - produces and markets fertilizers, compost and organic plant food which are of high organic quality. The OR BRUN Company is positioned on an expanding sector of Gardening: the Organic market. Indeed, 56.8% of the French people prefer buying organic fertilizer to feed their plants, versus 4.3% who choose chemical fertilizers. The company's sales management is very traditional and would like to improve its functioning and organization. Besides, it is fully conscious of the fact that its presence on the web is almost nil, so a digital strategy, B to B as well as B to C, would be most welcome.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
France

Featured company

Or Brun
Turnover:
EUR 2 million
Type:
Public company
Industry:
Gardening products

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