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Case
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Reference no. 9A91E010
Published by: Ivey Publishing
Originally published in: 1991
Version: 2002-04-04

Abstract

Trilon Financial Corp. must create improved synergy between its various business units which include Royal Trust Co. and Royal LePage Real Estate. A special project has been launched by Royal Trust to develop a PC- based information system to support Royal LePage sales agents and staff. Royal Trust hopes that the system (termed the Home Sale Distribution System) will eventually provide a distribution channel for its financial services and other units within Trilon - an electronic highway for tying the units together and cross-selling each other''s products and services. However, the new system must first be adopted and implemented into the Royal LePage organization before any of the future benefits can be obtained.
Location:
Industry:
Size:
Large

About

Abstract

Trilon Financial Corp. must create improved synergy between its various business units which include Royal Trust Co. and Royal LePage Real Estate. A special project has been launched by Royal Trust to develop a PC- based information system to support Royal LePage sales agents and staff. Royal Trust hopes that the system (termed the Home Sale Distribution System) will eventually provide a distribution channel for its financial services and other units within Trilon - an electronic highway for tying the units together and cross-selling each other''s products and services. However, the new system must first be adopted and implemented into the Royal LePage organization before any of the future benefits can be obtained.

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Location:
Industry:
Size:
Large

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