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Compact case
Case
-
Reference no. 9A90K001
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2002-02-28
Length: 5 pages
Data source: Published sources
Topics: Feasibility analysis; Entrepreneurship; Marketing research
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Abstract

This is the first case of six cases which will assess the feasibility of starting a brew pub while reviewing various managerial accounting and business decision-making tools. It focuses on generating realistic objectives, assessing information needs, and identifying potential sources of this information. In addition, the use of consumer surveys as market research tools will be evaluated.
Location:
Canada
Industry:
Eating and drinking places
Size:
Small
Teaching note
-
Reference no. 8A90K01
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2001-08-02
Length: 5 pages
Data source: Published sources
View full details
Case
-
Reference no. 9A90K002
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-03-20
Length: 6 pages
Data source: Published sources
Topics: Contribution analysis; Break-even analysis
View full details
Compact case
Case
-
Reference no. 9A90K003
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Marketing management; Consumer analysis; Competition
View full details
Compact case
Case
-
Reference no. 9A90K004
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Cash flow; Cash budgeting; Financing
View full details
Case
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Reference no. 9A90K005
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-01-03
Length: 9 pages
Data source: Published sources
Topics: Income determination; Return on investment; Sensitivity analysis; Organizational structure
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Compact case
Case
-
Reference no. 9A90K006
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-07-03
Length: 5 pages
Data source: Published sources
Topics: Relevant costs; Cost, benefit analysis; Contribution analysis; Return on investment (ROI)
View full details

About

Abstract

This is the first case of six cases which will assess the feasibility of starting a brew pub while reviewing various managerial accounting and business decision-making tools. It focuses on generating realistic objectives, assessing information needs, and identifying potential sources of this information. In addition, the use of consumer surveys as market research tools will be evaluated.

Settings

Location:
Canada
Industry:
Eating and drinking places
Size:
Small

Related

Teaching note
-
Reference no. 8A90K01
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2001-08-02
Length: 5 pages
Data source: Published sources
View full details
Case
-
Reference no. 9A90K002
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-03-20
Length: 6 pages
Data source: Published sources
Topics: Contribution analysis; Break-even analysis
View full details
Compact case
Case
-
Reference no. 9A90K003
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Marketing management; Consumer analysis; Competition
View full details
Compact case
Case
-
Reference no. 9A90K004
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Cash flow; Cash budgeting; Financing
View full details
Case
-
Reference no. 9A90K005
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-01-03
Length: 9 pages
Data source: Published sources
Topics: Income determination; Return on investment; Sensitivity analysis; Organizational structure
View full details
Compact case
Case
-
Reference no. 9A90K006
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-07-03
Length: 5 pages
Data source: Published sources
Topics: Relevant costs; Cost, benefit analysis; Contribution analysis; Return on investment (ROI)
View full details