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Prize winner
Published by: International Institute for Management Development (IMD)
Originally published in: 2019
Version: 08.11.2019
Revision date: 16-Dec-2019

Abstract

Zurich (Switzerland), May 2018 - Cristian Grossmann arrived early in the office that day. It had not been a breeze for Beekeeper to reach its current situation: a quickly expanding company with over 130 employees across the world, with a plethora of large clients. It was not so long ago that he had started a side-project with a university friend to develop an anonymous flirting platform for students. Several pivots later, the project had started getting a lot of traction and disrupting the hospitality industry's way of working. The last 12 months had been much more turbulent than expected, and Grossmann was mulling over how the next 12 months would look like. It was crucial for Beekeeper to continue growing, yet there were more and more indications of the organization's rapid growth leading to overwhelming complexity. So how could Grossmann steer the company towards even more growth while staying agile and exciting?

Time period

The events covered by this case took place in 2014-2018.

Geographical setting

Region:
World/global
Country:
Switzerland

Featured company

Beekeeper
Employees:
51-200
Industry:
Hospitality

About

Abstract

Zurich (Switzerland), May 2018 - Cristian Grossmann arrived early in the office that day. It had not been a breeze for Beekeeper to reach its current situation: a quickly expanding company with over 130 employees across the world, with a plethora of large clients. It was not so long ago that he had started a side-project with a university friend to develop an anonymous flirting platform for students. Several pivots later, the project had started getting a lot of traction and disrupting the hospitality industry's way of working. The last 12 months had been much more turbulent than expected, and Grossmann was mulling over how the next 12 months would look like. It was crucial for Beekeeper to continue growing, yet there were more and more indications of the organization's rapid growth leading to overwhelming complexity. So how could Grossmann steer the company towards even more growth while staying agile and exciting?

Settings

Time period

The events covered by this case took place in 2014-2018.

Geographical setting

Region:
World/global
Country:
Switzerland

Featured company

Beekeeper
Employees:
51-200
Industry:
Hospitality

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