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Compact case
Case
-
Reference no. 9A90K003
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Marketing management; Consumer analysis; Competition
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Abstract

The third case of the Kellers'' Freehouse series focuses on the development of a marketing plan. A marketing analysis framework will be used to make decisions regarding the pricing policies, product offering, place, and promotion of the brew pub.
Location:
Canada
Industry:
Eating and drinking places
Size:
Small
Teaching note
-
Reference no. 8A90K03
Subject category: Finance, Accounting and Control
Authors: Richard H Mimick (Ivey Business School, Western University); Peter Goldthorpe (Ivey Publishing, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2003-06-23
Length: 5 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. 9A90K001
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2002-02-28
Length: 5 pages
Data source: Published sources
Topics: Feasibility analysis; Entrepreneurship; Marketing research
View full details
Case
-
Reference no. 9A90K002
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-03-20
Length: 6 pages
Data source: Published sources
Topics: Contribution analysis; Break-even analysis
View full details
Compact case
Case
-
Reference no. 9A90K004
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Cash flow; Cash budgeting; Financing
View full details
Case
-
Reference no. 9A90K005
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-01-03
Length: 9 pages
Data source: Published sources
Topics: Income determination; Return on investment; Sensitivity analysis; Organizational structure
View full details
Compact case
Case
-
Reference no. 9A90K006
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-07-03
Length: 5 pages
Data source: Published sources
Topics: Relevant costs; Cost, benefit analysis; Contribution analysis; Return on investment (ROI)
View full details

About

Abstract

The third case of the Kellers'' Freehouse series focuses on the development of a marketing plan. A marketing analysis framework will be used to make decisions regarding the pricing policies, product offering, place, and promotion of the brew pub.

Settings

Location:
Canada
Industry:
Eating and drinking places
Size:
Small

Related

Teaching note
-
Reference no. 8A90K03
Subject category: Finance, Accounting and Control
Authors: Richard H Mimick (Ivey Business School, Western University); Peter Goldthorpe (Ivey Publishing, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2003-06-23
Length: 5 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. 9A90K001
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 2002-02-28
Length: 5 pages
Data source: Published sources
Topics: Feasibility analysis; Entrepreneurship; Marketing research
View full details
Case
-
Reference no. 9A90K002
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-03-20
Length: 6 pages
Data source: Published sources
Topics: Contribution analysis; Break-even analysis
View full details
Compact case
Case
-
Reference no. 9A90K004
Subject category: Marketing
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-02-28
Length: 4 pages
Data source: Published sources
Topics: Cash flow; Cash budgeting; Financing
View full details
Case
-
Reference no. 9A90K005
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-01-03
Length: 9 pages
Data source: Published sources
Topics: Income determination; Return on investment; Sensitivity analysis; Organizational structure
View full details
Compact case
Case
-
Reference no. 9A90K006
Subject category: Finance, Accounting and Control
Authors: Peter Goldthorpe (Ivey Publishing, Western University); Richard H Mimick (Ivey Business School, Western University); Stephen R Jakob (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-07-03
Length: 5 pages
Data source: Published sources
Topics: Relevant costs; Cost, benefit analysis; Contribution analysis; Return on investment (ROI)
View full details