Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2002-03-20
Length: 13 pages
Data source: Published sources
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Abstract
An entrepreneur is faced with the task of determining the feasibility of a new venture that would import, breed and sell live escargot to restaurants and supermarkets in Ontario and Quebec. A consumer and competitive analysis had already been completed, and now pricing and promotional strategies needed to be addressed, which would affect his decision on importing versus breeding locally.
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Abstract
An entrepreneur is faced with the task of determining the feasibility of a new venture that would import, breed and sell live escargot to restaurants and supermarkets in Ontario and Quebec. A consumer and competitive analysis had already been completed, and now pricing and promotional strategies needed to be addressed, which would affect his decision on importing versus breeding locally.